Your, insights partner
Danielle Rice
Marketing technologist optimizing donor experiences
Cobalt Labs was founded by Danielle Rice, with experience helping organizations grow sustainable revenue through optimized donor experiences. Danielle’s career spans direct mail, digital fundraising, analytics, and technology leadership.
She has partnered with nonprofits, churches, and ministries navigating growth challenges. Across hundreds of campaigns and countless planning conversations, one pattern became impossible to ignore: Organizations don’t struggle because they lack passion, effort, or tools. They struggle because they lack clarity.
They collect data but don’t know how to interpret it. They invest in tools but don’t align teams around how to use them. They execute campaigns without a shared understanding of how donors actually experience the mission.
Cobalt Labs exists to bring clarity where complexity has taken over, helping nonprofit leaders connect insight to action in a way that supports both revenue growth and organizational health.
The Donor Experience Optimization Framework
This framework provides a shared language for optimizing the donor experience across teams, tools, and decisions.
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The Attract pillar analyzes how people first experience your mission and whether that experience builds trust or confusion.
Higher quality traffic, stronger first impressions, and more efficient acquisition.
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The Attach pillar focuses on relevance, follow-up, and reducing friction so interest can turn into action.
Improved conversion rates, higher average gifts and engagement rates.
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The Amplify pillar is where data, testing, and storytelling work together to grow commitment over time.
Stronger retention rate, long-term value and recurring gift programs.
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The Advance pillar helps organizations evolve without chasing every new tactic or trend.
Long-term stability, resilient revenue, and teams equipped to adapt with confidence.
FAQs
Is this only for large nonprofits?
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No. The frameworks scale up or down and are designed to work within real staffing and budget constraints.
Are the resources tactical or strategic?
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Both. Strategy without execution stalls. Tactics without strategy waste effort. The insights library was designed to help you plan and build.
Will this replace team members or consultants?
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The insights library is designed to help you get more out of your internal teams and partners by asking the right questions and aligning projects to missional goals.
How soon will I see results?
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Many organizations gain clarity immediately. Revenue impact follows when insights are applied consistently.